Customer retention is a critical factor in the success of agencies. According to recent statistics, acquiring a new customer can cost five times more than retaining an existing one. Therefore, it is imperative for agencies to employ strategies that effectively retain their clients. This article aims to provide essential strategies for mastering customer retention and […]
The advent of Google Analytics 4 (GA4) is poised to bring about significant changes within organizations, leading to reorganizations and agency reviews. GA4, a multi-platform analytics tool, employs a machine learning-based event data model that equips marketers with predictive insights and enhanced marketing capabilities. To fully harness the potential of GA4, it is recommended that […]
Learn about NP Digital’s journey to becoming the Performance Marketing Agency of the Year for 2023. From their humble beginnings to their current position as one of the leading agencies in the industry, this article explores their unique approach to marketing, their adaptability to change, and what sets them apart from their competitors. Discover how NP Digital’s commitment to their client’s goals has helped them grow businesses and increase revenue across a range of industries. With ambitious plans for the future, including becoming a leader in AI-powered marketing, NP Digital is poised for continued success.