Tag Archives: callrail

Enhancing Marketing Insights: Offline Conversion Tracking With Ga4 And Callrail

According to recent research, offline conversion tracking plays a vital role in the success of marketing campaigns, especially for businesses with physical stores. However, popular tools like Google Analytics 4 (GA4) lack effective phone call tracking capabilities. This is where the integration of CallRail, a call tracking software, with GA4 comes in. By leveraging CallRail’s […]