In today’s highly competitive digital advertising landscape, businesses are constantly seeking innovative strategies to maximize the performance of their Google Ads. One such strategy that has gained significant attention is ad scheduling, also known as dayparting. Ad scheduling allows businesses to identify and target the most profitable times and days to display their ads, thereby […]
Sitelink extensions, like versatile tools in an artist’s palette, offer a range of possibilities for enhancing the performance of online advertisements. These extensions, compatible across various industries and devices, have been shown to increase ad click-through rates by 10-20%, with even greater boosts of 20-50% on branded searches. By employing enhanced sitelinks, advertisers can achieve […]
In the world of SEO, the battle for online visibility and search engine rankings is fierce. One of the key challenges that marketers face is content cannibalization, where multiple posts compete for the same keywords, resulting in a fragmented click-through rate. This phenomenon can have a detrimental impact on overall SEO efforts and hinder the […]
Learn about NP Digital’s journey to becoming the Performance Marketing Agency of the Year for 2023. From their humble beginnings to their current position as one of the leading agencies in the industry, this article explores their unique approach to marketing, their adaptability to change, and what sets them apart from their competitors. Discover how NP Digital’s commitment to their client’s goals has helped them grow businesses and increase revenue across a range of industries. With ambitious plans for the future, including becoming a leader in AI-powered marketing, NP Digital is poised for continued success.