Tag Archives: targeting

Nurture Programs, Targeting, Ad Formats, Remarketing: How To Turn Prospects Into Customers

In today’s competitive marketplace, businesses face the challenge of transforming prospects into customers. This process requires a strategic approach that incorporates nurture programs, targeting, ad formats, and remarketing techniques. By effectively implementing these strategies, businesses can increase their chances of converting prospects into loyal customers. Nurture programs, such as email marketing and paid search, play […]

Revolutionizing Online Advertising: Content-Based Targeting & First-Party Data Collection Unleashed

involves targeting ads based on the content of the webpage, as well as first-party data collection and utilizing Google’s Privacy Sandbox initiative to develop new privacy-preserving ways to target and measure ads without third-party cookies.